Open graph testing was first introduced in Facebook in the year 2010. It allows integration between Facebook and its user data and another web site. When you integrate open graph Meta tags into your Facebook page’s content, you can easily identify which content you want to show when someone shares your page.
For example, you can use the og: Image tags to mark and select which image you want Facebook to use when someone shares your page or you yourself share it. When you specify open graph info, you choose the image yourself and Facebook does not have to guess which image to use when your page is shared. Rather it can locate and identify the selected image through open graph info and show the image on the shared page.
How to Add Open Graph Meta tags
Like most other tags, the Open Graph Meta tags must be on the head of an HTML page. If you are familiar with HTML coding yourself then you can add it or any HTML editor can add these tags. When you are using a Content Management System like WordPress then you can change the template or you can even use a plug in like Yoast to manage the tags added by the editor.
How to test your web site open graph integration?
Facebook offers an Open Graph Debugger that allows everyone to test their own page and look how that will appear if shared on Facebook. By using this tool you can verify that whether your Open Graph is working properly or not, and there are no other significant errors in this tool.
Why should we test our open graph implementation?
When we share any content on Facebook or any other social media, the first look is really very important. The visitor must be attracted to the page on the first click and first sight; this is known as Click Trough Rate. An optimized preview tailored to the potent visitors can significantly improve the Click Trough Rate. With the Open graph protocol you can optimize your page view and thereby can achieve a sustainable advantage for your shared web content.
For all these reasons it is very important to implement the open graph tags with validity. So, you must check the open graph info. There are a number of online sites that allows the users to check the Open Graph Meta tags for them. And what is more, the sites are free of cost that means they will not charge you any sum of money for checking your open graph. You can even check it through Facebook open graph debugger.
Which social media sites support the open graph protocol?
Open Graph protocol was originally created by Facebook. But now, this is supported by a wide range of social media site. Such as:
It is widely accepted that the social media is one of the most important web traffic source and it is definitely worth having implemented the open graph protocol. If you have implemented the open graph protocol already then try and test the open graph on a regular basis.
The checking tool downloads the source code from the given URL, in order to check implementation. Once the download is finished the tool will start searching for the open graph tags in the source code. After finishing the search, the tool will show all the detected tags in readable language. The entire process takes only a few seconds to complete. Furthermore, there is no possibility to affect the functionality of the web site anyway.
How often should I test my open graph protocol?
You should test your open graph protocol after every change you make to the web page. Also you should repeat the search after a regular interval of time to check if the changes are still implemented or not. And whenever you create a new web page you must run a test on the open graph. Since most of the sites are free, therefore you may run the test as many times as you wish. There is no reason that you do not perform the test online frequently. Always check out the most important pages regularly and most frequently. Open Graph is an online tool. There are several sites, but you can use a paid site and a free site as well, about 90% of the free sites work as good as the paid ones. Then do it today.