After living in the real world for a while, you tend to realize that nothing is permanent. And if you make the mistake of thinking: “I’m right where I should be and am set for life”, think again. Otherwise, next thing you know, your competition got the best of you just because you were overconfident. Take the business of moving for example – the foundations are deep-rooted in any community, but when you compare those early beginnings with the present situation – there is a huge gap to be found. Why? Because the moving trade has evolved, just like any other branch. And the most up-to- date tool for making that happen is simply web development for moving companies.
Search engine optimization (SEO) has taken the foundation that is web development and built a skyscraper on it. Simply put, you can have the best possible website and offer the highest-quality moving service out there, but that will only get you so far in today’s world. What your moving company (as well as any other) needs is public awareness. This is where SEO comes into play, getting your moving company on those first pages of search engines.
And while you have pay-per- click (PPC) to boost flash-conversions and social media interaction with clients, it is SEO that makes you presence well-known. So let’s say that you have a unique selling tool such as an instant moving quote calculator. You are the only one out there offering it but need a way to place it in plain view. This is where a good SEO strategy comes in place, and the reasons for it are simple enough.
Simply put, the existence of search engines influences the existence of SEO. And yes, Google might be putting up a good fight by constantly updating their algorithms, but it is somewhat a counter-productive goal. The more demanding the algorithms, the more persistent SEO strategists are.
So long as you have companies competing for online influence and attention, SEO will survive and grow along with those very companies. And if you have someone with the ability to improve the online ranking of your company, you know you should hire them. Because by improving your rankings, you also improve:
And if you stop to think how many times you heard the term: “Just Google it”, you will realize how beneficial SEO can be long-term. Be advised however that we are not talking about over- night results here. SEO takes time and first results are only visible after a minimum period of six months. So don’t take too much time deciding on whether it is the right move for you, because the sooner you start, the faster you will move to bigger and better results.
You can check on how much competition you are going up against for that first page ranking through search engine results pages (SERPs). What would you say if we told you that 90% of traffic is lost after having to look past page one of the search results? Having a hard time to believe it – just consider how many times you bothered to go past the first results page after looking up something trivial such as: “How to move a piano?”
So as long as your company website is on that first page, those 90% will be looking to you for moving services. Simple calculation really – higher visibility leads to even higher conversion rates on your website, all ultimately leading to added revenue for your company.
Even though the initial investment is high and companies are exposed to a negative investment return for the first couple of months, that all changes afterwards. As previously mentioned, after a minimum of six months, everything turns for the profitable.
The investment difference between SEO and PPC are still miles between given how much PPC advertisement companies ask in return for their services. This is why opting for a much lower- cost SEO method is the smarter choice for long-term investing.
Now, don’t get us wrong – it’s not like you should either opt for one or the other. They can be combined since they do aim towards the same goal. But when you do a cross comparison, SEO is most definitely the cheaper investment plan with the wider promise of ROI.
With the widening arm of the Internet reaching in every corner of the world, searches grow each day. According to Comscore data, there is an average of 12 billion searches per month, and that is just in the USA. When you add to that the previously mentioned fact that most people don’t go past the first page, you get the jest. And predictions show that this number will only grow in the future.
And so we come to a conclusion that in a matter of years, everyone will be going online to search for products and services. And without the assistance of SEO, you will not be among those results and will be missing out on a lot of relocations. So consider whether you want to move your customers into their new homes or the arms of the competitive moving companies.
Spending money on email marketing and paid advertisements will only get you so far. In the end, if you are truly looking to take the initiative, you know where to go. Otherwise, you risk falling way behind your competitors which can ultimately lead to being kicked out of the game. SEO is somewhat like a marathon – you go for the long run and there is no stopping once you start. If you stop at any time, others continue pursuing and ultimately overtaking you.
Despite the lack of keyword data, investing in SEO is more important than ever know. If you are looking to have you moving company pop up on most searches, then developing a SEO strategy is the tool to get you there. When looking to online marketing, it is the future and currently single most important way of making a world-wide brand ouy of your moving company.
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