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5 Common SEO Mistakes 2017

05/01/2017 11:17 PM by Ellys Kho in Seo

Professionals in marketing careers claim that the world of marketing can be very exciting. They also caution that the same can be confusing for those who are not familiar with basic concepts. The modern world demands that companies use different marketing strategies to promote their products. There is stiff competition among players in various industries, a factor that makes it necessary for businesses to be constantly creative. Search engine optimization, email marketing, content marketing and social media are some of the most common marketing approaches that are being used today. However, important for any marketer to understand SEO before they start using the service. When one is requesting any SEO service, both the customer and service provider should clearly understand the concept of the service. This will help avoid any careless mistakes and misplaced expectations.

Social media marketing does not help in SEO

Nothing could be further from the truth. Research indicates that social media platforms play an important role in determining search engine rankings. For instance, the people with whom one shares information may inform the ranking of their website. Social media accounts that generally post constructive and informative content on a consistent basis will send positive signals to the various search engines. No business can afford to ignore the important role of social media sites.

SEO is generally spam

Due to numbers of SEO scams, people assume that SEO tactics aren’t effective. Any business that subscribes to this line of thought risks missing out on the numerous marketing opportunities that SEO presents. Besides the fact that SEO services lead to better rankings for any website, basic SEO tactics are crucial for any site. Every business should make sure that quality web content, strong online relationships, active social media participation and legible content. Such techniques can help the business to build as well as grow its brand.

Only great content helps in ranking

There is no doubt that quality content contributes positively to better rankings on search engines. Quality content is one among the various parameters that are used in ranking online sites. It is not enough to have quality content alone. Having quality backlinks would be a more reliable way to secure better search engine rankings for a website. All SEO service providers should work to improve websites in line with relevant optimization techniques.

Ranking is the most important aspect

Most people hold the belief that SEO is largely about clinching the top spot on search engines. It is critical to note that good rankings will only boost the visibility of an online site. There is no guarantee that such visibility will directly translate to more traffic or customers. Quality content the only way to achieve this goal.

More keywords are better for SEO

Keyword stuffing is one of the most common mistakes in SEO. Contrary to misguided belief that it can increase the rankings of a site, keyword stuffing may lead to a particular website being penalized by most search engines. Keyword stuffing can also discourage online users from visiting a website.

The most reliable way through which one can demystify these myths is by conducting sufficient research. In this day of Information Technology, the internet gives numerous informative sources. This information will be crucial before requesting any SEO service.

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